Just a very short post: Everybody was sending around the New York Times article about scanbuy yesterday. “Bar Code Sales Tool Is Failing Campus Test”, a little far fetched I would say, two quick points:
a.) so you are on a bus stop and there is a barcode to download the bus schedule. Great Idea, not. The poster with the barcode takes a whole side of the bus stop, why not just print the time table, how often does that change? Why pay for anything like that. If the service behind the barcode would tell you exactly in realtime where the bus currently is located or tell you if any of your friends are on that bus, then we have something a printed time table cannot provide and is clearly more attractive. Haven’t seen any of the other ideas, but for starters, detect needs, find out what current medias don’t provide and so on.
b.) cost, everybody is talking about costs, costs associated with mobile access can be a confusing issue agreed and I would thought that there are special deals for the students in place, it is after all just a case study and not a real world deployment.
Here the article: http://www.nytimes.com/2008/04/08/business/media/08adcol.html
There were a bunch of other urls regarding that issue. Here a video and there is one student saying “Every student can create barcodes and create applications”. Not entirely right, with QR code you can, scanbuy wants money for that, maybe not in the Campus Test, but in the real world.
http://amediacirc.us/2008/04/08/mobile-discovery-what-is-it-really-going-to-take/
And then it gets very interesting, neomedia is shouting back, patent violation. That is an interesting aspect, not only is the technology inferior and restrictive, it is also patented by neomedia. Amazing that mapping an ID to an URL can be patented, but good for us supporters of open barcodes, hopefully. Read the comments by fellow neomedia blogger streetstylz (the drama as alexis calls it):
http://www.gomonews.com/ctia-mobile-barcodes-panel-jonathan-bulkeley-scanbuy/
And here the patent:
“A camera-enabled cell phone that is adapted to image a machine readable code such as a bar code, decode the bar code, send the bar code data over the Internet to a resolution server that will return an associated URL that will link the camera phone to content on an information server. Thus, by taking a picture of a bar code symbol, the camera phone will automatically retrieve content from the Internet that has been linked to that bar code.”
http://patft.uspto.gov/netacgi/nph-Parser?Sect1=PTO1&Sect2=HITOFF&d=PALL&p=1&u=/netahtml/srchnum.htm&r=1&f=G&l=50&s1=6,993,573.PN.&OS=PN/6,993,573&RS=PN/6,993,573